KeepUp!
Project Overview
KeepUp! with your friends through a daily step competition. Nudge each other to stay moving throughout the day, and celebrate your fitness goals in parallel.
Project Type
UI/UX
Year
2025
My Role
User Flows - Prototyping - Product Thinking
Team
self-led
Problem
People struggle to maintain consistent daily movement not because they lack information or goals, but because existing fitness apps frame movement as isolated, performative, and judgment-heavy.
Solution
KeepUp! reframes step tracking as a shared, ambient experience by visualizing movement as a continuous path that users and their friends inhabit together, encouraging consistency through presence rather than performance.
Progress Visualized
Quickly gauge trends in progress by swiping through your step count history
RESEARCH
I explored the problem space of fitness tracking, and through competitor analysis, I found a gap for socially driven, lifestyle-oriented experiences. This matrix positions KeepUp! as a platform that prioritizes community, consistency, and fitness as part of everyday life rather than pure performance tracking.
MOODBOARD
The design focused on gamifying step-tracking to encourage friends to motivate each other, using mood words lively, competitive, aspirational, and bold to inspire the decision to orient the UI around a bright race track.
DEVELOPMENT
I prototyped features which serve both the user’s personal fitness tracking through data visualizations, but centralized the KeepUp! experience around the communal racetrack and nudge feature.
REFLECTIONS
As the first app UI I developed, this project helped me learn UI conventions through hands-on experimentation. Hearing genuine excitement from friends and classmates during testing reinforced the potential of the idea.
