Baza Chocolates
Project Overview
Baza Chocolates was a small-batch chocolate business struggling to communicate quality and legitimacy at pop-up sales. I designed a visual identity, product photography system, and scalable marketing assets.
Project Type
Brand Identity
Year
2025
My Role
Lead Brand Designer
My Impact
I took care of Baza's brand positioning and brand identity so the owner could focus on scaling his chocolate production to achieve more sales.
VISUAL ASSETS
I created a symbol set inspired by Barry’s most popular products and ingredients. These became the main assets for creating social media graphics.
PRODUCT PHOTOGRAPHY
Baza lacked photos of products, making it impossible for people online to discover what exactly Barry was selling at pop-ups. These became assets for the social media and website.
REFLECTIONS
This project gave me real-life marketing experience and introduced me to branding. Working for a business has helped me approach understanding consumer behavior, connecting the power of design with a small business to sell a quality product.
